Field notes

The economy of motion

How a few small actions can carry us from watching to buying.

Reverse engineering the funnel

The same journey, seen from the person making it.

From a food video to an order

A reel shows a meal. A link opens the menu. Check what you are about to order.

The product that follows you

How recorded visits can lead to another advertisement.

Where did the stopping point go?

There is always another reel. A feed leaves you to choose where to stop.

A discount needs a comparison

Thirty per cent off which price? Compare what you would actually pay.

Adding more to spend less

Adding an item can remove a delivery fee and still raise your bill.

Hours to earn. Seconds to spend.

What cashless-payment research can tell us about a very quick decision.

What are we saying when we say “dopamine”?

What dopamine research says, and why a swipe cannot reveal what is happening in your brain.

A pause without reading your screen

No screen-text or password reading. No internet access. A private moment to choose.

Why Continue is a real choice

You can stay. Renura leaves that choice with you.

What Renura cannot know

Renura cannot know why you opened an app, what you want to buy or what you can afford.

When did you decide you wanted it?

You opened a tutorial and found a lamp. When did you decide to buy it?

What counts as a conversion?

A shop counts orders or sign-ups. That number does not show whether the buyer was happy.

When convenience serves you

Saved baskets and addresses can help. You still need to check this order.

Where should a little friction live?

An extra step can help you check a payment or make cancellation harder.

Consumption can be intentional

A purchase can be worthwhile even when you had no plan to make it.

One interface. Different circumstances.

Typing, reading and reviewing an order are easier for some people than others.

Before the next video starts

Autoplay can start another video before you choose to watch it.

What a recommendation can infer

Watching a whole clip does not tell the platform why you watched.

The answer is in the next clip

Part one promises an answer. Check whether part two gives it.

What does the red dot mean?

A reply, a recommendation or an offer? Check what the badge counts.

A notification worth receiving

Keep the updates you want without hearing about every offer.

Checking again, before anything changes

You open the app again. Has the update you wanted arrived?

A streak asks you to return

Ten days of lessons tells you that you returned. How much do you remember?

How an ad earns a place in your feed

Advertisers compete for a position. Winning it does not prove the product is right for you.

Reading “Why am I seeing this ad?”

An ad panel can explain some reasons for the ad and let you change settings.

Seeing it again

Seeing the same ad three times adds no new test of its claims.

When an ad looks like a recommendation

Check who paid for the recommendation and what its product claims rely on.

A creator, a recommendation, a commercial relationship

Paid posts, sales commissions and free products give you different things to check.

What reviews can establish

Fast delivery and long-lasting batteries need different evidence. Read beyond the stars.

Two buttons. One winning version.

A bigger button gets more orders in a test. Did buyers understand the fees?

Did the advertisement make the sale?

Giving an ad credit for a purchase does not prove the purchase happened because of it.

How personal is a personalised advertisement?

You researched a cycling gift. The next bike ad may get your interests wrong.

The link that opens another app

A product link can take you straight from a feed to a shop.

Opening the shop without a shopping list

Comparing prices or finding a gift can be useful without placing an order.

What brought you to the delivery app?

Getting dinner, choosing for a group or browsing a deal can begin with the same tap.

Compare the delivered price

Add delivery and other fees before comparing two meal offers.

Why is this restaurant first?

The first restaurant may have paid for its position. Check the label and the meal.

The life around the product

The picture shows a lamp, a desk and a room. What comes with the order?

You left something in your cart

Adding something to a basket does not promise the shop you will buy it.

When the countdown reaches zero

Save the offer and deadline, then check what changes when the timer ends.

Only two left. Of what?

Two shirts left in your size or two left in the whole shop? The difference matters.

What does “bestseller” measure?

A bestseller in which category, over which dates, and measured how?

The option already selected

A checked box can add a paid extra to your order. Read the total after removing it.

From one item to a bundle

A bundle can save money on three items while costing more than the one you wanted.

Why there are three plans

Three plans can make one look attractive. Compare what each includes.

The price that arrives at the end

The cheaper ticket can become the dearer one when fees appear at checkout.

The last chance to review

Check the item, quantity, address and full bill before placing the order.

Before you confirm a payment

Check the recipient and amount shown by the payment app before authorising.

Small purchases, seen together

Several small charges add up. Keep refunds visible when you total them.

The monthly number and the total price

Add every instalment and required fee, then check when each payment is due.

When a refund becomes store credit

A shop balance can bring you back to spend again. Check the refund destination.

The day a free trial becomes paid

Record when the first charge is due and where you need to cancel.

An easy start and a difficult goodbye

You signed up online. Do you have to make a call to cancel?

What cashback actually gives back

A capped reward or future voucher may be worth less than the headline suggests.

Boredom, before the next tap

Another clip may not make the viewing more enjoyable. What seven experiments found.

A difficult day at checkout

A study cannot tell why you made a particular purchase. Start with what happened that day.

After a purchase you would not repeat

Wrong size or late delivery? Find the detail you would check next time.

When can a pause help?

A pause can give you time to choose. It can also arrive during a task you want to finish.

Choosing watched apps

Choose which apps Renura works in. Check the separate shopping list too.

Choosing Renura’s sensitivity

What Gentle, Balanced and Assertive change about when Renura offers a pause.

Setting Quiet Hours

Keep chosen hours free of Renura’s interruptions, including a period across midnight.

Pausing Renura for a session

Stop Renura for 15, 30 or 60 minutes, then let it resume.

Reading Reflection without a score

Look back at your pauses and choices. Optional history stays on your phone.

What check-in history records

The record shows your answer to a pause. It cannot tell what you bought afterward.

Erasing one kind of history

Clear one optional history, or switch remembering off to stop and erase it.

When Android stops protection

Check Renura’s status, Android permissions and battery settings if protection stops.

Renura alerts and notification checking

Renura’s own warnings and optional access to other apps’ notifications have separate settings.

A pause while you shop

A moment to choose while you shop. Renura does not place orders or authorise payments.

A day without a check-in

No pause today? Check your settings before assuming something is wrong.

How we would test Renura

We would ask whether pauses helped people choose, and when they got in the way.

Separating notification channels

Keep order updates and silence offers when the app gives them separate categories.

How watch history shapes the next list

Remove old views, pause history or say a recommendation does not interest you.

Saved payment details and the review step

A saved card makes paying easier. Check the amount and terms of each new order.

Overlapping instalments

Payments from several purchases can fall due together. Put them on one schedule.

Loyalty points and their expiry

Check what points can buy and whether using them requires another purchase.

Reading the unit price

Compare the same rice by the kilogram, then choose how much you will use.

When a membership price pays for itself

How many already-planned orders would cover the membership fee?

Annual price, monthly use

Paying for the year can save money if you use it long enough.

Reading a coupon cap

“40% off, up to $10” gives a $10 discount on an $80 basket.

The return journey

Check return shipping, the deadline and where the refund goes before buying.

Keeping a wishlist outside the cart

Save the item, price and why you want it, then compare again before buying.