Motion & choice

You open a feed, follow a link and reach a shop. Read about the steps between watching and buying, and where you can choose what happens next.

11 notes

The economy of motion

How a few small actions can carry us from watching to buying.

The same journey, seen from the person making it.

You opened a tutorial and found a lamp. When did you decide to buy it?

Saved baskets and addresses can help. You still need to check this order.

An extra step can help you check a payment or make cancellation harder.

Typing, reading and reviewing an order are easier for some people than others.

A product link can take you straight from a feed to a shop.

Check the item, quantity, address and full bill before placing the order.

You signed up online. Do you have to make a call to cancel?

A pause can give you time to choose. It can also arrive during a task you want to finish.

One person’s account gives us a question to investigate. It cannot speak for everyone.