Advertising

Why this ad? Who paid for the recommendation? Read how ads reach you, what a campaign counts and how to check product claims.

14 notes

The product that follows you

How recorded visits can lead to another advertisement.

A shop counts orders or sign-ups. That number does not show whether the buyer was happy.

Advertisers compete for a position. Winning it does not prove the product is right for you.

An ad panel can explain some reasons for the ad and let you change settings.

Seeing the same ad three times adds no new test of its claims.

Check who paid for the recommendation and what its product claims rely on.

Paid posts, sales commissions and free products give you different things to check.

Fast delivery and long-lasting batteries need different evidence. Read beyond the stars.

A bigger button gets more orders in a test. Did buyers understand the fees?

Giving an ad credit for a purchase does not prove the purchase happened because of it.

You researched a cycling gift. The next bike ad may get your interests wrong.

The first restaurant may have paid for its position. Check the label and the meal.

The picture shows a lamp, a desk and a room. What comes with the order?

A bestseller in which category, over which dates, and measured how?